The real estate sector in India has been multiplying over the past few years. With increased population, urbanisation, and rising incomes, more people want to invest in real estate. This demand will grow further in the coming years, presenting an excellent opportunity for the sector. The country’s real estate industry is believed to reach $1 trillion by 2030.
To meet this demand, real estate companies are gearing up and using technological advancements to enable quick turnaround. However, it is essential to note that while technology can facilitate fast delivery, it should not be at the cost of quality. Quality must be taken care of and given due importance to ensure customer satisfaction and retention.
At Lodha, we believe that quality is a continuous journey, and we construct like it is our own. We drive a quality culture in the organisation, recognising that quality never stagnates and that we operate in a very dynamic environment with constant challenges, which requires us to remain humble and focused on continual improvement to maintain consistent quality across the business.
Fostering a culture of quality
At Lodha, we place high trust and autonomy in all our associates, suppliers and consultants. Still, Quality outcomes are such an essential aspect of our business that every element needs to be independently checked to ensure lessons are learned and applied across the industry.
Our quality culture is guided by 8 steps, and we have two distinct functions that work together to maintain quality culture - Quality Assurance and Quality Control. The teams work closely with all departments and projects, applying standard audits which constantly assess our progress and identify areas for improvements.
The Quality Assurance team is corporate-based and is responsible for governance processes and procedures that improve quality, including training, documentation, monitoring and audits.
The Quality Control team, on the other hand, is project-based and focuses on production, ensuring every aspect of what we construct meets the Lodha standard, reporting issues and providing recommendations on how to improve the Quality system.
We believe quality is not the responsibility of the few but the entire organisation. To achieve quality, we emphasise the need for accountability and execution.
We have also defined guidelines for quality across the design and construction process, encompassing substructure and structural works, MEP, finishes, facades, external works, and landscaping.
Attention to detail
At Lodha, we recognise that providing a holistic consumer experience is essential. To do the same, attention to detail and addressing every construction-led situation is critical.
We are on a journey to make all our buildings leak-free, and to achieve this vision; we recognise that adding a line on a drawing & calling it waterproofing doesn’t make a building waterproof.
We fully embrace the water-shedding concept by managing the water flow by using gravity to our benefit in and around the building by directing it to drainage points
All critical supply items affecting the brand’s quality are tested and approved and we ensure meeting the guidelines before being permitted at our projects.
New materials and suppliers are welcome but vetted, tested and verified before being permitted on a Lodha project.
Doing things right the first time
Overall, we follow the ‘slow is smooth and smooth is fast’ concept emphasising the need for extra time at the beginning of any activity to avoid mistakes that can lead to lost time and cost reworks. Lodha has also developed a series of in-house training modules to ensure all our staff is trained on implementing the Lodha quality process and procedures. These training modules are reviewed and updated regularly to ensure our team is equipped with the latest knowledge and techniques to maintain the highest quality standards.
At Lodha, we are defined by a set of values defined by the culture code. However, what truly sets Lodha apart is our commitment as individuals and as an Organization to treat every project and every customer as if the project or the customer was in our own home
Published in The Times of India
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