The Covid-19 induced pandemic and the subsequent lockdown considerably altered our lifestyle. While the need for owning a safe haven surfaced more than ever, the requisites accompanying the desirability showed a substantial shift. As we progressively adapt the ‘new normal’, the changing preferences of present day home seekers have significantly affected their purchase and investment decisions.
With an emerging need for a low density living accompanied by the necessary social distancing measures, independent homes are witnessing a rising demand.
A budding choice amongst recent home buyers, independent homes or villas provide the required discretion to customize homes as per one’s preferences along with larger multi-purpose usable spaces. Adding on to these, buyers also prioritize safety and security as an imperative element, alongside an easy access to essential services. Fulfilling such essentials, villas within gated communities have garnered a lot of attention from current home buyers.
Further understanding these evolving factors, Lodha Developers conducted an online survey with about 3000 participants. Clearly demarcating the recent variations in consumer sentiments, the survey revealed that most of the participants feel the need to have their own garden or backyard lawn. The survey participants also considered privacy as an important aspect. In order to encompass the choices pertaining to open spaces as well as exclusivity, completely-owned properties are emerging as the most sought-after category; the demand further backed by 86.8% respondents preferring to live in an independent home or a villa.
The work from home trend has brought in radically drifting demands. Home buyers are now willing to move a little away from the city center to own properties that fit their needs. A property in the peripheries with excellent connectivity ensures a cleaner, healthier lifestyle as well as the much-needed space to offer villas with private gardens. To cite a recent example, markets like Hyderabad and Bengaluru have witnessed an extensive change in these trends post the pandemic outbreak. While Hyderabad sold 100 premium units ranging between Rs 5 crore and Rs 12 cr, including properties on the city outskirts between April and June 2020, Bengaluru real estate market has been receiving increased demand for bigger homes and a renewed interest for villas in gated communities which are being considered as safer places to reside in at the moment.
A recent FICCI-ANAROCK report also states that the demand for plotted developments is on a rise, since self-owned homes (villas or row houses) provide better social distancing. Another ANAROCK report mentions top-notch developers venturing into plotted developments – this further opens up avenues for prospective homebuyers looking for Grade A developers. From an investment standpoint as well, plotted developments offer multiple advantages with potentially good returns on land investment, relative affordability as compared to built-up real estate and especially the proposed infrastructure projects in city peripheries creating a strong rationale for investing in land at present. 79% of the survey participants also voted for landed properties and independent homes as the best real estate investment option with a majority of them inclining towards having an independent home on their own land.
Fitting in a host of consumer demands and having numerous benefits, villa living is definitely the new way to go. A large independent home assuring utmost privacy and security, along with availability of open spaces and essential amenities in close proximity is a dream home that one aspires for. Keeping in line with this upcoming trend and potential in the segment, Lodha Group is seeing growing interest in its recently launched luxury gated community of villas – Codename One & Only – situated off Mumbai-Nashik Highway in Thane.
Article by Shaishav Dharia, Business CEO – Townships and Annuity Assets, Lodha Group, published in Financialexpress.com
RERA is an Act to establish a regulatory body for regulation and promotion of the real estate sec
With meticulous planning, attention to detailing, focus on quality & great craftsmanship we h
A larger, more popular subject usually overshadows a small one. This can be true for people, plac
Shaishav Dharia, Regional CEO, Lodha Group, welcomes Ms. Ashima Bhat , Country Head - Finance, St
As the world of luxury has shifted away from a high price tag and brand/product-centricity and mo
According to a recent report by IBEF, the real estate sector in India is expected to reach a mark
With the new health and safety concerns, homebuyers are now giving more emphasis to the location
Women have been the most significant influencers when making the crucial decision of buying a hom
Lodha Group, India’s largest residential estate player, today announced that it will be launchi
All ancient human civilizations were born and flourished around water. How essential water is for
Mint’s Pivot or Perish webinar held last month focused on the impact of COVID-19
In the past decade, the concept of luxury has experienced an evolution from something that was sy
The right balance between nature and modern infrastructure has inspired people to live in one of
Witnessing the huge demand and the growth prospects, Grade A developers are fortifying their pres
Today, environmental sustainability is key in homebuying and investment decisions. Grade-A develo
Lodha Pay is introduced to provide safe and secure, online payment option to our customers.<
Our homes are safe havens for us and our families. With a significant change in lifestyles and th
A child’s environment plays a major role in their development because it includes the surroundi
A home is no longer just a substantial investment – it offers the security of a much deeper, mo
Here we take a look at the benefits of investing in real estate, the various sops available for w
When moving to a new city for employment, rather than buying a house people preferred renting a h
One of the finest locations in the city of Mumbai - South Central Mumbai is house to some of the
Owning a home is an essential priority for each individual and an aspiration that one desires to
During the last few decades, we have grown as a company, and a nation, at an unprecedented rate.
Over the past couple of years Mumbai has undergone a sea of transformation. With several key infr
The last two years have been filled with life lessons for every individual. This has been a time
The first commercial tower of Lodha Group’s Palava, recognized as India’s No.1 Liveable City*
Given that real estate is always under scrutiny, it is evident that most people don’t understan
Amidst the uncertainty that has engulfed the world, we understand you maybe in two minds about pu
Aside from the obvious financial benefits of home ownership, there are also many social, psycholo
As we start thinking of living in the post-COVID world, there are diverse perspectives on how cit
With the world progressively adapting towards the post Covid-19 lifestyle, consumer needs are als
Lodha Group: India’s No. 1 Real-Estate Developer announces the sale of INR 3000 cro
In these unexpected times where the country is facing simultaneous health and economic challenges
Since the outbreak of COVID-19 pandemic those staying on rent are left questioning their choice.
If you’re in the market looking to buy a house, it’s likely that you may have been charmed by
COVID-19 has made us realise the importance of owning a home. The sense of security and comfort d
A recent consumer research done by Lodha Developers with active home seekers in Mumbai region dur
At Lodha Group, our passion is to create landmarks that meet global standards. Every one of our d