March 28, 2016 | By | Lodha launches Mumbai’s landmark neighbourhood ‘Amara’

Lodha launches Mumbai’s landmark neighbourhood ‘Amara’

March 28, 2016 | By LODHA

~Announces Akshay Kumar and Twinkle Khanna as brand ambassadors and the first couple of Amāra
~The launch, billed as the Deal of the Decade, brings the collective expertise of world renowned partners such
as Hafeez Contractor, Sitetectonix and Buro Happold to homes in Thane at a never seen before price
~An utopian neighbourhood in Prime Central Thane, built on principles of new urbanism within a large natural
green cover and a thriving eco system

Mumbai, 28th March, 2016: In line with its philosophy of ‘building a better life’, Lodha Group, India’s largest
real estate developer, today announced the launch of Amāra – a utopian neighbourhood in Prime Central
Thane spread over 40 acres,. The lush green landscape of Amāracomprises of smart sized 1, 2 and 3 bedroom
residences housed in 27-30 storied elegant towers, and 85% of space left open.On account of large open
spaces, car free concept and 1000s of existing trees, the air quality in this neighbourhood (AQI of less than
75) is far better than any other city in India (including Mumbai) and almost at par with leading cities like New
York and London.

The name, Amāra is derived from the Sanskrit word ‘Amar’ meaning ‘eternal’ – the neighbourhood has been
designed to meet the eternal desire of humans to have the choice to pursue what they desire and have
maximum happiness and contentment.

During its pre-launch, Lodha Group witnessed an unprecedented sales of over 2000 homes worth INR 1600
crores and within the first weekend of launch, another 300 units have been sold.These sales are recordbreaking
and reflective of the strong demand for high quality housing in the Mumbai region.

In great cities around the world, urban living is witnessing a unique and differentiated residential experience
– neighbourhoods built on principles of new urbanism that promote an environmentally conscious life amidst
a green cover, yet located in the heart of a city.To drive this new urban transformation in Mumbai, Lodha
Group has brought together the finest internationally acclaimed partners, Padma Bhushan Hafeez Contractor
and award-winning Singapore based landscape design firm Sitetectonix,who will create a masterpiece in
landscape architecture and urban design at Amāra.

Speaking on the development, Mr. Akshay Kumar said, “Amāra is a unique urban concept, as par with
master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where
every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city.
This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha
Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer
that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha
has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for
than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”

On being asked how Amāra falls into the evolution of Mumbai as a megapolis, Ms. Twinkle Khanna added,
“This city has been growing at a very rapid pace and it is always nice to see lifestyles that allow you to stop
and smell the proverbial roses. Time to reflect and spaces that allow you to do so are both a need and a great
luxury. Every day in this neighbourhood, you have the opportunity to relax and re-energise. Amāra is a big
step in that direction.”

Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a
location has grown tremendously to create its mark today and it has become a booming commercial and
residential hub due to the influx of business centers and other key developments. The robust demand
generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane
in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush
and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging
response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only
created super normal demand in a highly competitive market such as Thane but also revived its real estate
landscape by reinforcing people’s trust towards appreciation and investment in real estate.”

A unique branded neighborhood in Mumbai Metropolitan Region

  • A neighborhood amidst the greens designed by landscape specialists Sitetectonix, Singapore
  • 1, 2& 3 bed residences along with a bouquet of Jodi options to suit a variety of consumer preferences
  • Dedicated 25 acres of open land to sports and recreation, 1000s of trees resulting airquality, which is much better than any other place in India and in line with air quality in great cities like New York and London.
  • A mega clubhouse and five cluster clubhouses spread over 25,000 sq. ft.
  • World-class amenities at clubhouses like multi swimming pools, a 5,000 sq.ft. gymnasium, indoor multi game arena, a 100 seater auditorium and a party hall
  • A grand sport terrace with world-class sport facilities such as international standard football ground, tennis courts, basket ball courts etc.
  • 400m athletic track, tennis court and basketball court with night play facility
  • Excellent connectivity with all parts of Mumbai surrounded by some of the best malls, schools and hospitals in the vicinity

An investment opportunity of a lifetime
Thane city has witnessed one of the highest property appreciations in the past few years. Rated as the
number one investment hotspot by CII-JLL, Thane has the highest projected rental appreciation among all
the major cities in India. It is also the 4th largest center for generating business and employment and the 2nd
overall in terms of employed people with companies ranging from IT/ITES firms, leading financial services,
banks and multinational manufacturing giants. TCS has recently concluded a deal to lease 2mn sq.ft. of office
space, which will bring over 30,000 jobs to Thane.With the government plans for infrastructure
developments, Thane will witness a tremendous spurt in capital values, with 60% appreciation from 2015 to
2020 as cited by Knight Frank.

Lodha Group continues to outperform the market
Lodha Group, India’s No.1 real estate developer for the last 5 years running, is leading the way in a sluggish
real estate market. Creating supernormal demand in highly competitive markets, the Group believes in
creating high quality residences on land parcels with a clear land title and approvals – keys to a homebuyer’s
trust. Lodha’s portfolio includes the World Towers in Worli, India’s tallest residential project; the Palava City
township project in Dombivali; the Park (including Trump Towers in partnership with US presidential
candidate Donald Trump) in Worli, and New Cuffe Parade in Wadala. Lodha’s land bank of 25 million sq. m.
was among the largest held by Indian developers, with a value of $10 billion.

About Lodha Developers:
Established in 1980, privately held Lodha Developers is India’s largest real estate developer and amongst the world’s select multinational real estate brands with presence in India and the United Kingdom. The company is one of the most profitable players in India and the largest by sales for three consecutive years. It achieved net sales of INR 7,790 crore for FY 14-15 and INR 7,520 crore for FY 13-14 with INR 8,092 crore in FY 12-13 and INR 3,911 crore in FY 11-12.The Group is currently developing an estimated 43 million sq. ft. of prime real estate with the largest land reserves in MMR, and has 28 ongoing projects across London, Mumbai, Pune and Hyderabad and expanding in Bangalore. The group has the largest land bank of over 6,200 acres with an estimated saleable area of ~553 million sq. ft. In FY 14-15 alone the company delivered 5.7 million square feet and 5,500 units across projects. The group plans to deliver more than 11.8 million sq. ft. in FY 15-16.

Lodha’s vision of ‘Building a Better Life’ extends across markets with several landmark developments to its credit
including World One – the world’s tallest residential tower, and Palava City – the first Greenfield smart city in the
country. The group has brought some of the top global names including Armani/Casa, Trump, Philippe Starck, Jade
Jagger, Kelly Hoppen, Greg Norman and Pei Cobb Freed to India. In November 2013, the Group extended its
international footprint with the acquisition of the landmark MacDonald House at 1 Grosvenor Square in Prime Central
London from the Canadian Government for a consideration of over GBP 300 million (INR 3,100 Cr). The Group acquired another premium site in Prime Central London, ‘New Court’ at 48 Carey Street, taking the combined investment to GBP ~400 million. The group is planning a further £3 billion worth of investment in the UK by 2018.
Lodha Developers is one of the largest corporate entities in Mumbai, with over 4,000 direct associates and over 25,000 workmen at its sites. Over 2% of the group’s annual profits are dedicated to social programs with a focus on education as the best medium to enrich society. With offices in London, Dubai and Shanghai and planned openings in the USA and Singapore, the group is on the road to a substantial international presence.

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