Lodha Developers announces ‘Apna Ghar, Apna Desh’ initiative
May 18, 2020 | By
The initiative is in line with the PM’s vision for an ‘Atmanirbhar Bharat’
Lodha Group, India’s largest realty player launches ‘Apna Ghar, Apna Desh’ initiative
that takes the PM’s vision forward for an ‘Atmanirbhar Bharat’.
Taking into account the feedback during lockdown, company found that large number of people
were keen to buy their own homes and enjoy the safety and comfort of keeping their families in a
high quality development. The research showed that high down payment and high interest rates
were key impediments in the home buying process and hence, Lodha has put together an offer like
never before to enable largest number of active home seekers to fulfil their dreams:
a. Payment of only Rs. 1.98 Lakhs to buy a home
b. Lowest ever interest rate of 5.99% on home loans
In addition to fulfilling the dream of home buyers, the Apna Ghar, Apna Desh initiative also seeks to
contribute in a big way to the task of re-building India:
a. Every new home built generates employment for at least 10 workmen for a year
b. Whatever is spent on home buying, 25% goes to the government which helps fill the nation’s
treasury in these challenging times
c. For every home purchased, Rs. 21,000/- will be donated to the PM CARES fund to support
our Covid-19 warriors like doctors and policemen
Speaking on the initiative announcement Abhishek Lodha, MD & CEO, Lodha Group said, “As we
learn to live in an ever-evolving new normal, being close to our near and dear ones has become
paramount. The need for family security and wellbeing is even more critical, and this has made us
reprioritize our lives. The ongoing issue has accentuated the need for all of us to come together and
help our nation in revitalizing the economy. Lodha Group has been continuously making efforts to
bring in real change. With ‘Apna Ghar, Apna Desh’ initiative, we are aiming to move the needle
further and make an impactful difference. Real estate industry contributes in a huge manner to the
country’s economy - accounting for about 5% of India’s GDP and employing over 4 cr people. We are
empowering buyers to purchase their dream homes, keeping in line with the PM's vision of
‘Atmanirbhar Bharat’ and generate more employment in the sector. By providing the lowest home
loan interest, we are encouraging homebuyers to take the leap and create a real estate asset that is
currently the safest and most viable investment option across all categories.”
Potential homebuyers can choose from Ready Homes and close to ready properties across various
parts of Mumbai including Thane, Upper Thane, Palava, Mira Road, Jogeshwari, Wadala and Lower
Parel; like Lodha Amara, Upper Thane, Palava, Crown Taloja, Crown Thane, Lodha New Cuffe Parade
and Lodha Park. The properties are well-designed quality homes offering adequate space in an
integrated society that brings with it complete ecosystem, providing an environment with every
convenience and comfort at your doorsteps.
About Lodha:
Lodha Group is India’s largest residential real estate developer by sales and construction area. The
company has clocked net new sales of over INR 7000 crores in FY 18-19 with collections of over INR
9000 crores. Lodha Group delivered over 10,000 offices & homes in FY 18-19, which is estimated to
be the largest delivery of multi-storied developments by any company in the world (ex-China).