Lodha Developers launch its brand new campaign - ‘Apna Ghar Apna Desh’
May 19, 2020 | By
Lodha Group, India’s largest real estate developer joins hands with the brand ambassador - Akshay Kumar, to launch their brand new corporate campaign ‘Apna Ghar, Apna Desh’.
The campaign aims at highlighting the importance of having your own home and providing yourself and your family with a secure future. The 360-degree campaign features Akshay Kumar filming a complete brand campaign video at his own home, for the very first time!
Akshay Kumar represents a wholesome, responsible family man, whose inspirational journey from humble roots to becoming one of the most successful icons in India, strikes a chord with families across the country. The video will see Akshay Kumar taking viewers down memory lane - narrating never-heard-before experiences of his rented apartment in Sion, a place that never really felt like home. He echoes the traditional Indian sentiment of having your own home, and his dream of building a home for his family, a place that exudes a sense of belonging. Akshay’s words – “aakhir apna ghar apna hi hota hai”. To watch the video, please visit:
The ‘Apna Ghar, Apna Desh’ brand video goes live across Lodha Group’s social media platforms and website, supported by display and electronic ads across media networks. To build a personal connection, Akshay Kumar has also answered some questions about his early life and home on Instagram. You can view them at: @lodhagroup_india
Commenting on the campaign, Raunika Malhotra, Brand Guardian, Lodha Group said; “The ‘Apna Ghar, Apna Desh’ campaign is for everyone who dreams of having their own home. It has been exciting to bring alive this intrinsic Indian sentiment through the story of Akshay Kumar. Discovering the role that his home played in building memories for his family and being a safe haven for him in the toughest phases of life, is exactly how any of us would feel. The security of having a space to call your own is unparalleled, especially in these uncertain times.”
Apart from fulfilling the dream of homebuyers, the ‘Apna Ghar Apna Desh’ initiative also seeks to contribute in a big way in re-building the nation. The initiative emphasizes on how every homebuyer can help with the annual income for more than ten workers as well as contribute towards supporting the Covid-19 warriors. In addition, 25% spends on buying home goes to the government, which helps in nation’s treasury in these challenging times, thus crafting a unique developer – homebuyers’ journey that can help in boosting the economy for the country.
Catch the campaign go live on:
Instagram - @lodhagroup_india
YouTube - https://www.youtube.com/user/thelodhagroup/featured
Website – https://www.lodhagroup.in/