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Why branded developers are the smarter choice

By LODHA 27 March 2020

Owning a home is every person’s dream and a lot is invested in buying one. Most people invest all their life savings in buying a house that they have always imagined of. Akin to the way brands are preferred while buying utilities, developers who have established as a brand, are emerging as the backbone of the real estate segment.

Branded developers have successfully paved the way and transformed the face of the sector. From being an unorganized sector, engulfed with trust issues to being an organized, transparent and customer-friendly, real estate today has come a long way. Government regulations like RERA have further streamlined the sector and helped gain consumer confidence.

Timely delivery, excellent finished products, transparency in transactions and peace of mind are some of the perks of the going with a branded developers.  When looking to buy a house, it’s therefore prudent to go with a branded, reputed developer. Mentioned here are five distinct points among the many that branded developers offer their customers.

Lifestyle:  When it comes to lifestyle features and amenities, sky is the limit. From aspiring of an elevator that opens into your apartment to enjoying an infinity pool or even better a personal pool in a gated community, the list is endless. However, these cannot be offered by any developer, even though some may over promise. Experience plays a pivotal role. Being a strong brand, reputed developers ace the know-how of what’s in trend and how it can be incorporated to suit people’s tastes, while having a unique value attached. They will also partner with the experts in the field, thus ensuring buyers get the best. In short, branded developers always raise the bar with new features, thus working in the advantage of the buyer.

Additionally, they also go a step ahead by handholding the responsibility of the upkeep and maintenance of the project for a set term and then passing it to the residents once the society is formed or outsourced to a management team. This is important because buyers invest in a project keeping in mind the many features that it offers and tend to get disappointed if the project doesn’t maintain the standards going forward. This way, buyers can be sure that what is shown in a project is here to stay.

Information at your fingertips:  One of the key consumer centric feature introduced by branded developers is the usage of digital platforms – bringing in transparency and making information easily accessible.  Once a buyer invests with a reputed developer, he gets access to all important project related information by ways of emails, mobile app/web portal. Via these mediums consumers have access to critical project related information in terms of construction updates, payment milestones, receipts etc.

These services aren’t limited to the time of buying the property but are extended post possession too.  Consumers can raise grievances, queries via the platform and track the redressal progress. Furthermore, via the platforms, customers can be updated about the upcoming events, society matters, sign-up for use of facilities, etc. among others.

Responsible realty:  Branded developers are leading the way when it comes to sustainability. Right from the way houses are being constructed, to ensuring incorporation of long term sustainability solutions that will benefit the residents. Efforts are made to conceive building designs that use maximum natural lighting and are constructed using environment friendly-construction materials that lead to reduced volatile organic compounds (VOC) and thus reduced carbon footprint. Furthermore, incorporation of solutions like rainwater harvesting, waste water recycling, leveraging solar energy for lighting purposes, solid waste management, etc benefit the residents while reducing usage of vital resources.

Quality construction and on plan: With branded developers, you can rest assured that your home will be built with good quality materials, employing all the latest technologies and meeting all the regulatory standards. Even in terms of the amenities, fittings and fixtures, will be as promised. Most importantly, with a branded developer you can be assured that the project will be RERA registered and will therefore be what was promised. Additionally, buyers will also be getting timely delivery of their property, something that non-branded developers may fail to achieve.

Easy loan availability:  Reputed developers are well-known as their projects and customer testimonies speak for the brand. Hence, getting a home loan for such projects is easier given that they are in-line with the Real Estate Regulatory Authority (RERA) guidelines. Various banks, non-banking financial companies (NBFCs) and Housing Finance Companies (HFCs) are associated with such projects and it becomes easier for the consumer to get a loan. Many of these developers will have an in-house team to help you with the loan process. Of course, the loan availability is subject to various factors like credit score, income and eligibility.

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